The IVA Hustle – How to Create Your Side Hustle Marketing Plan can help if you keep reading. Here are a few key ways you can market your business:
Thomas wanted to sell his art creations. His business coach explained that he needed a marketing plan before he started or he would be more likely to get discouraged when he saw no traction.
Thomas posted to Facebook groups where people look for handmade gifts. The group creator encouraged members to share their links freely.
However, not every group owner wants this behavior in their community. Many admins have guidelines against self-promotion. Often, this is done to prevent members from spamming each other excessively. If you’re not sure if you’re allowed to post a link in your group, ask the moderator or creator.
Valerie’s business as a virtual assistant took off when she landed a high-profile client. This client referred her to other clients and pretty soon, she was booked solid for months to come.
Word-of-mouth marketing can be powerful. That’s because many potential customers will ask others for a provider they trust. They feel like there’s less risk when they take this approach.
This social media network can be a wonderful way to help sales, particularly if you target businesspeople or brands. But you may not see as much traction in certain niches. For example, Riley experimented with posting to LinkedIn for two months. While she did make a few connections, the majority of her sales came from other social networks.
However, it’s still smart to have a profile on this social network. It makes you look more professional and it’s used by journalists and writers when they’re looking for a source to interview.
Visual businesses have an advantage with this social media network. It’s where many users go to dream and plan. In fact, those in the party, wedding, or fitness niches can benefit from using Pinterest.
The app is a wonderful way to send traffic back to your website and it can be useful for getting your content indexed in search engines. But don’t publish excessively—most people see the best results if the “pin” two to five images a day.
This is another social media platform that’s geared towards the visual business. However, this targets the younger demographic that like quick videos. Many people in fashion designer, hair stylists, nail salons and makeup artist frequent Instagram.
The app sends traffic either directly to your phone or your website if you have one. It can be useful for getting your content indexed in search engines. It’s good to do short live demos on your product or service.
Marketing isn’t an exact science. It’s an experiment. Try to post to different networks for a month or two and study your results. Then look at which methods are giving you the best return for your time. Spend more time focusing on these methods and watch as your business continues to grow!
Discover how to fight burnout for side hustler when you get your copy of the IVA Hustle 48hr. Side Hustle Planner!
Until Next Time Hustlers!
Iolande V. Argent,
Your branding senior side hustle solutionspreneur
Follow me @tweetiva