A great way to get in front of a new audience interested in what you have to say is to find someone else who’s doing something similar to what you’re doing. In other words, find other players in your niche, or closely related niches and start to collaborate. For example, let’s say you’re selling a guide on growing tomatoes. Go find a few bloggers and marketers who are also in the gardening niche. This could be someone who blogs about organic gardening, or someone who sells container gardening kits, or books on how to grow all the vegetables you need in your backyard. You won’t be competing directly, but instead complementing each other. Your audience will be interested in additional organic gardening tips, and they may want to purchase a container kit that makes it easier to grow those tomatoes. Do you see how this could work?
Approach the other players in your niche and see how you can work together. A great place to start is to offer to share something of theirs with your readers first. If the person sells a product, ask if you can interview them, or see if they have a special coupon you can share with your readers. If they have an affiliate program, you can even profit from sharing this with your readers.
Next, ask if they would be interested in sharing you with their own audience. This is always your end goal, but you have to make it worth their while. Depending on your business model, there are several different ways to accomplish this. If you have a paid product, and an affiliate program, it makes it easy. You can also offer to create unique content for the other person’s audience.
No matter what you decide to do, make it as easy as possible and do whatever you have to do to get your fellow blogger or info product creator to email his or her list for you. Mentions on social media and blog posts are great, but your ultimate goal should always be to get them to mail for you. When they do, your next goal is to get these people on your own list and to turn them into paying customers.
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Happy New Year Hustlers!
Iolande V. Argent,
Your branding senior side hustle solutionspreneur
Follow me @tweetiva