There’s so much you can do on a daily basis to grow your reach and make more sales. The list seems almost endless, doesn't it? You could be writing a new blog post, creating a series of videos, posting on various social media platforms, writing guest posts, publishing kindle or print books.
But how do you use your online business to create the lifestyle of your dreams? By asking yourself the more important question … what should be focusing on to double my income? The answer is much simpler and the list much shorter.
You should focus on just two things.
- growing your list
- and making sales
Does this mean you stop doing everything else you’ve always done? No, you must shift your mindset when you do them to help you become much more profitable.
- you write a blog post, but the goal of the post will either be to turn the reader into a subscriber or warm them up for the offer you’re going to email them about in a couple of days
- you record that podcast interview, but your main goal will be to convert the podcast audience into subscribers to your list
Do you see how this works?
Why is focusing on subscribers and prospects so important?
Because it takes some time before someone is ready to buy from you. They have to know, like, and trust you first before they hand over their credit card, or log into their PayPal account. That’s why your number one goal when you reach a new audience should always be to get them on your list. That gives you a chance to build a relationship before you make an offer to buy. Of course the benefit of a list doesn’t end there. You also get a chance to make offers for other products. These could be your own, or something you’re promoting as an affiliate. The end result, in either case is more money in your bank account.
A list of subscribers is valuable and something you should always work on growing.
The only thing more valuable is a list of subscribers (your prospects) is your buying customers. This is what happens when your prospects have proven that they trust you and like you enough to hand over their hard-earned money. If you deliver a lot of value and help them solve a problem, they are more likely than anyone else to buy something else you offer or recommend. Now they’re customers!
As you go about growing your business, focus first on growing your list of email subscribers (prospects), and then on converting these people into paying customers. Make that the main goal for everything you do online and you will quickly see your income grow.
Don’t forget about Admin week this month Hustlers; even your VA can use a shout out and thanks!
Until next time,
Iolande V. Argent,
CEO, Solutionspreneur, Money Maven and Media Host
Tweet me @tweetiva