1. Your brand stands for what you want to be known for -
Basically, a “brand” is how your clients and customers perceive you and your business. Even if you’ve got a ton of competitors around, you can still make yourself stand out by branding yourself as someone with a serious edge over everyone else, after all McDonald’s makes a completely different tasting burger than Carl’s Jr., Wendy’s or Burger King – but hey they all have them.
Branding goes deeper than just your brand name. In fact you can use your own name as a “brand name” (think Carl’s Jr. or McDonalds.) A brand is also identified by its logo, that’s why it’s good to have a logo for your side hustle as well. Having a logo designed for your business brand doesn’t have to be expensive, check out Fiverr.com.
2. How people perceive your brand dictates the amount of business you get -
The more people perceive your brand positively, the more willing they’d be to do business with you. The opposite is also true – if people perceive your brand negatively, then you’d either need to rebrand and try to repair your reputation or start over from scratch with another non-associated brand.
You want people to recognize your “personal brand” as someone or your “professional brand” as some place or thing they’d want to do business with. To do this, you need to go to great lengths to take care of your “brand reputation.”
In this day and age where social media reigns supreme, a tiny mistake can easily cost you your brand. A small complaint can quickly snowball, and you can lose your reputation in a heartbeat.
3. A brand creates recognition and trust -
Once you get the word out about your business be consistent with your message. It’s a mistake to change your brand’s message on different platforms; always strive for consistency. The more people see and interact with your brand, the more they get to know you.
4. People rally around brands and promote them -
Don’t make people regret their decision to do business with you. Do everything aboveboard and above reproach. Give them what you promise in your work and this will turn your followers into your brand advocates. They’ll start to spread your name around and this helps you get work and more clients.
5. A brand dictates the types of people or work you do -
If you create a proper brand that is synonymous with a specific type of work you do or groups you work with you’ll be known in the industry for it, making you and “industry influencer”. This allows you to dictate what types of clients you work with.
For example, if you’re a graphic designer, you may want to be recognized as someone who only works with premium brands or established businesses. You don’t compete on price, that is, you’re not worried about your competitors offering cutthroat prices for the same service. You know you offer a valuable service that all your clients love!
The bottom line is a brand is much more than a hot logo or cute catch phrase. It’s what you and your business are known for. Sooner or later, your target audience will start to see you as an authority in your niche or industry, and you’ll gain their trust. Once this happens you’ll be rewarded with a profitable side hustle for years to come!
Until next time hustlers!
Iolande V. Argent,
Your branding senior side hustle solutionspreneur
Follow me @tweetiva